Spotify x Frequency
Sunday Service
Year: 2022
Somewhere Good is a new audio platform for thoughtful community conversations. For just one night, we brought Somewhere Good to life as a multi-world playground for curiosity and connection.
Spotify sought Slug’s expertise to develop and produce Spotify’s Frequency initiative for; Concepts & Programming + Key Experience Narrative + Consumer Journey + User/Non-User Experience
View recap photos Here
The intention of Frequency-Ripple Effect activation is to encourage connection and opportunity within the region by creating a dedicated space that uplifts the Black Gen Z audience through interactive and informative content that looks and feels representative of the emerging voices and creators of the Bay Area.
Sunday Service: Juneteenth Event
The concept, programming, and creative goal is to leave the audience feeling energized (heard, seen, and felt) through expanding Spotify’s support for the local community/culture and their ambitions.
Project Scope:
Set Design + Stage Design
Fabrication Design
Art Direction
Event Production + Vendor Outreach
Event Space Coordination
Talent Sourcing
Graphic Layout Design
Merchandise Design
Wheat pasting + Window Vinyl Printing
Photobooth Buildout
Rental Management
THROUGH CO-CREATION AND CARE POSSIBILITIES EMERGE.
