Red Bull

 

SLUG Global Peach Tree-House

Year: 2019

Red Bull soft launched their Peach flavor with a special activation paying homage to Atlanta’s Peachtree roots. Slug conceptualized a two week treehouse installation with nods to Atlanta’s culture and Red Bull’s affinity for music and community. We hosted a series of events during the installation including a private media dinner, private viewings and a closing ceremony.

 
 
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Project Scope:

  • Campaign Strategy & Execution

  • Content Production

  • Creative Direction

  • Influencer Outreach

  • Talent Relations

 
 
Influencer Outreach, Campaign Execution, Campaign Strategy, Creative Direction, Talent RelationsEdinahSublime, Donuts, Slug Global