Slug Global

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AdWeek: Creative 100: Artists and Authors to Follow

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Creating her own space: Known in the music world simply as BOSCO, she has launched a creative agency, a record label and released two of her own albums in the past five years. As a fashion design student at the Savannah College of Art and Design years ago, she noticed that Black women artists were often pigeonholed into a few predetermined careers. “Either you do fashion, you do hair, you be a nurse. I didn’t know what it meant to do branding and art direction and creative direction and marketing and ideation,” she says. Starting her agency, Slug Global, was initially a way to bring together like-minded artists to carve out a space for collaborative, creative ideas.

Photo by @theartofprime